Real Estate CRM Software Pricing Comparison 2026
5 products · prices verified daily · ✓ AI-verified 53h ago
The cheapest real estate crm software in 2026 is Wise Agent at $5/mo. We compared 5 real estate crm software products — Wise Agent, Follow Up Boss, LionDesk (Lone Wolf), BoldTrail (formerly kvCORE), Chime — with prices verified on April 21, 2026.
Real Estate CRM Software in 2026: What the Data Shows
Market Overview
Real Estate CRM Software in 2026 spans transparent SMB pricing (Follow Up Boss, Wise Agent) to enterprise-scale custom-quote platforms (BoldTrail formerly kvCORE, Chime). Published rates: Follow Up Boss Grow $69/user/month monthly ($58/user/month annual), Pro $499/month for 10 users ($416/month annual — $49/additional user monthly or $41 annual), Platform $1,000/month for 30 users ($833/month annual — $20/additional user monthly or $17 annual). Wise Agent Monthly $49/month up to 5 team members shared login, Annual $499/year (saves 15%), Enterprise custom for 15+ agents. Custom-quote only: BoldTrail (formerly kvCORE, rebranded by Inside Real Estate parent), Chime (Core + Premier + Enterprise tiers without disclosed rates). LionDesk operating under Lone Wolf Technologies (acquired 2021) with historical pricing ~$25-99/user/month depending on tier — current pricing requires direct inquiry. Major 2024-2026 category developments: kvCORE rebranded to BoldTrail 2024 (Inside Real Estate platform consolidation — insiderealestate.com/kvcore 301 redirects to boldtrail.com/platform). LionDesk acquired by Lone Wolf Technologies 2021 (real estate transaction management platform — continued as part of broader Lone Wolf product portfolio). Follow Up Boss acquired by Zillow 2024 for $400M (Zillow acquired FUB to strengthen its agent-facing CRM offering alongside Zillow Premier Agent). Chime continues operating independently with AI-first CRM positioning. Category reflects real estate-specific CRM requirements: MLS integration + IDX website integration + lead routing + drip campaigns for long sales cycles + team management for brokerages + commission tracking + transaction management handoff. Unlike SaaS/B2B CRMs (Salesforce, HubSpot), real estate CRMs are purpose-built for property listings + agent workflows + brokerage structures. AI integration is category-wide 2024-2025 development: Follow Up Boss 'basic AI' (Grow) + 'advanced AI' (Pro), Wise Agent drip campaigns + automation, BoldTrail AI-powered Smart CRM + Marketing Autopilot, Chime dynamic lead scoring + marketing automation with smart plans, LionDesk automation features. Target users: individual real estate agents (1-2 agents), small teams (3-10 agents), mid-size brokerages (10-50 agents), large brokerages + franchises (50-500+ agents), real estate enterprises (national operations).
Key Buying Criteria
First: team size + brokerage structure? Individual agents (1-2): Follow Up Boss Grow $58/user/month annual or Wise Agent $499/year (up to 5 shared-login). Cheapest: Wise Agent for solo agents wanting transaction management + drip + landing pages. Most modern UX: Follow Up Boss Grow. Small teams (3-10 agents): Follow Up Boss Pro $416/month annual includes 10 users = $41.60/user/month effective rate (cheapest 10-user tier in category). Alternative: Wise Agent team licensing. Mid-size brokerages (10-50 agents): Follow Up Boss Pro + additional users ($41/user/month annual) or BoldTrail/Chime (custom-quote). Large brokerages (50-500+ agents): Follow Up Boss Platform $833/month for 30 users + $17/additional user annual = most transparent scaling option. BoldTrail enterprise packages + Chime Enterprise custom-quote. Second: transparent vs custom pricing? Follow Up Boss + Wise Agent offer fully transparent tiered pricing. BoldTrail + Chime require sales contact. LionDesk pricing availability varies post-Lone Wolf acquisition. For procurement simplicity: Follow Up Boss or Wise Agent. For enterprise platform capability: BoldTrail or Chime custom-quote. Third: IDX + website integration priority? BoldTrail platform includes IDX websites with hyper-local pages + lead generation engine — category-leading for brokerages wanting unified CRM + website. Chime includes fully customizable IDX website on Core tier. Follow Up Boss focuses on CRM workflow + integrates with 250+ third-party IDX/website solutions. Wise Agent includes landing pages but less comprehensive IDX. For CRM + website unified: BoldTrail or Chime. For CRM + best-of-breed IDX integration: Follow Up Boss. Fourth: lead generation + marketing automation? BoldTrail Marketing Autopilot (multi-channel campaigns) + AI-powered Smart CRM category-leading. Chime marketing automation with smart plans + dynamic lead scoring. Follow Up Boss Smart Lists + Action Plans + unlimited calling/texting on Pro tier. Wise Agent drip campaigns + lead automation. LionDesk automation on higher tiers. For enterprise marketing automation: BoldTrail. For CRM + calling/texting focused: Follow Up Boss Pro. Fifth: calling + texting integration? Follow Up Boss Pro includes unlimited calling/texting + team inboxes (Grow requires $39-33/user calling add-on). Chime call + text packages separately purchasable. Wise Agent WiseText add-on $11/month + $80 registration. LionDesk integrated calling historically. For heavy calling/texting deployments: Follow Up Boss Pro (most cost-effective at 10-user tier). Sixth: brokerage back-office + commission tracking? BoldTrail BackOffice includes agent billings + QuickBooks integration + accounting + commission management. BoldTrail Recruit separate recruiting dashboard. Chime team management + advanced lead routing. Follow Up Boss Platform teams-within-teams + dedicated Success Manager. Wise Agent transaction management. For brokerage-level operations: BoldTrail or Chime. For individual agent + small team CRM: Follow Up Boss or Wise Agent. Seventh: AI-first positioning? Chime emphasizes AI-driven CRM + dynamic lead scoring. BoldTrail AI-powered Smart CRM + Marketing Autopilot. Follow Up Boss 'advanced AI' on Pro tier. For AI-first priority: Chime or BoldTrail.
Our Recommendation
For most individual real estate agents (solo practitioners, 1-2 agents): Wise Agent Annual $499/year (up to 5 team members shared login + $4,000 effective saving vs competitor per-user pricing for 5-agent team) or Follow Up Boss Grow $58/user/month annual ($696/user/year). Wise Agent cheaper for shared-login multi-user. Follow Up Boss richer for modern UX + integrations. For small teams (3-10 agents) modern workflow focus: Follow Up Boss Pro $416/month annual ($4,992/year) for 10 users = $41.60/user/month effective — includes unlimited calling/texting + advanced AI + team inboxes + enhanced support + personalized onboarding. Category-leading 10-user tier pricing with unlimited communication. For mid-size brokerages (10-30 agents) needing scalable CRM + team management: Follow Up Boss Platform $833/month annual ($9,996/year) for 30 users = $27.77/user/month effective — includes teams-within-teams + dedicated Success Manager + priority support. Additional users $17/month annual = $204/user/year. Category-leading 30-user tier at transparent pricing. For enterprise brokerages (30-100+ agents) wanting unified CRM + IDX website + marketing automation + back-office: BoldTrail (formerly kvCORE) — custom-quote only. Comprehensive platform with front office (CRM + IDX + marketing) + BackOffice (billings + QuickBooks + commissions) + Recruit (recruiting dashboard). Industry estimates $500-5,000/month depending on agent count + package. For AI-first brokerage with marketing automation focus: Chime — custom-quote (Core/Premier/Enterprise tiers). Dynamic lead scoring + marketing automation with smart plans + fully customizable IDX website. For transaction-focused individual agents already on Lone Wolf platform: LionDesk (owned by Lone Wolf 2021) — integrates with Lone Wolf transaction management + real estate-specific workflows. Industry estimates $25-99/user/month historical. Follow Up Boss 2024 Zillow acquisition ($400M) strengthens FUB as Zillow-affiliated category leader — potential future integrations with Zillow Premier Agent. Consider ecosystem preference: Zillow-adjacent = FUB, best-of-breed CRM = FUB Pro, unified platform = BoldTrail, AI-first = Chime.
What to Watch Out For
Real estate CRM category has experienced significant M&A consolidation 2021-2024. Follow Up Boss acquired by Zillow 2024 ($400M) — verify ongoing Zillow integration strategy affects non-Zillow agents. LionDesk acquired by Lone Wolf Technologies 2021 — product direction within Lone Wolf portfolio may prioritize transaction management integration over CRM innovation. kvCORE rebranded to BoldTrail 2024 under Inside Real Estate — legacy kvCORE customers have been migrated, product consolidation ongoing. For multi-year CRM contracts, prefer vendors with clear ownership + product roadmap clarity. Follow Up Boss pricing structure has unique tier breakpoints: Grow is per-user, Pro is base + additional users (10 included), Platform is base + additional users (30 included). Moving from Grow to Pro at 10 users: 10 × $58/user/month annual = $580/month Grow vs Pro $416/month — Pro is $164/month cheaper for 10 users. Scaling beyond 10 users: Pro + $41/user/month annual. Moving to Platform at 30 users: 30 × $41 = $1,230/month Pro vs Platform $833/month — Platform is $397/month cheaper for 30 users. Calculate breakeven carefully when approaching tier thresholds. Wise Agent 'up to 5 team members shared login' is distinctive cost-saving model: 5 agents × shared login vs competitors' 5 × individual login. For small teams comfortable with shared-login security posture, Wise Agent delivers $4,000+/year effective savings. BUT shared-login creates security + auditing concerns — each agent can't individually log activity without additional $20/month login add-ons. For compliance-heavy deployments or audit-critical operations, avoid shared-login model. Wise Agent add-on pricing complexity: additional 5-person batches $20/month, individual logins $20/month each, lead enhancement credits $5/month, WiseText $11/month + $80 registration fee, extra landing pages $5/month per page. Base $499/year can expand to $1,500-3,000/year with comprehensive add-ons. Budget holistically. BoldTrail's 'quiz-based' pricing model (no disclosed rates, quiz tool to identify package) creates procurement friction — organizations must engage sales for all pricing discovery. Industry estimates $500-5,000/month across packages but verify specifically for your brokerage structure. Follow Up Boss 'basic AI' (Grow) vs 'advanced AI' (Pro) differentiation is marketing positioning — actual AI capability depth varies. Pro tier AI includes deeper lead scoring + recommendation engines; Grow AI is lighter-weight. Test AI capability during 14-day free trial. IDX integration quality is critical for real estate CRM: BoldTrail + Chime have native IDX (included websites). Follow Up Boss integrates with 250+ third-party IDX solutions (Real Geeks, Sierra Interactive, BoomTown, Placester, Agent Fire, CINC, etc.) — strongest best-of-breed integration ecosystem. Wise Agent landing pages are simpler than full IDX websites. Verify IDX integration depth matches brokerage requirements. MLS compliance + broker oversight requirements vary by state — verify vendor compliance with state real estate commission rules. All major vendors support MLS but specific integration methods + broker-of-record workflows vary. Request vendor demo with your state MLS + brokerage structure during procurement. Calling + texting compliance: TCPA (Telephone Consumer Protection Act) + state-specific regulations require consent management + opt-out handling. Follow Up Boss Pro unlimited calling/texting is subject to TCPA compliance — vendor provides tools, compliance responsibility with agent/brokerage. Wise Agent WiseText $80 registration fee covers carrier compliance (SMS carrier registration per TCPA rules). Verify compliance framework before mass texting campaigns. Real estate CRM data migration from legacy systems is material — all vendors support CSV imports + major legacy system imports but timelines + data quality vary. Budget 2-4 weeks for data migration + validation during deployment.
| | | | | | |
|---|---|---|---|---|---|
| Pricing | |||||
| Starting Price | $5/mo | $69/mo | $25/mo | Custom | Custom |
| Renewal Price | Same | Same | Same | -- | -- |
| Free Plan | ✕ | ✕ | ✕ | ✕ | ✕ |
| Free Trial | 14 days | 14 days | 30 days | ✕ | ✕ |
| Pricing Model | shared-login-tier-with-add-on-scaling | transparent-tiered-with-included-users-on-pro-platform | post-acquisition-pricing-unclear-historical-tiers | custom-unified-platform-quiz-based | custom-tiered-ai-first-with-addon-communication |
| Plans | 9 | 5 | 4 | 6 | 4 |
| | | | | | |
| Features | |||||
| | | | | | |
How We Track Prices
Prices are scraped directly from vendor websites and verified against published pricing pages. We check for changes daily and update this page automatically when prices change. Last verified: 2026-04-21.
All prices shown are in USD, fetched and verified from United States-based servers. Prices in your region may differ due to local pricing, taxes, or currency conversion. We show the lowest available tier unless otherwise noted. Some products offer introductory pricing that increases on renewal — we show both where applicable.
Ad · We earn from affiliate links — you pay the same price. Rankings never influenced by commissions.
Head-to-Head Comparisons
See how real estate crm software products stack up against each other — plans, pricing, and features side by side.
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Explore Individual Product Pricing
Deep dive into each real estate crm software product — full plan breakdowns, renewal prices, features, and our editorial verdict.
More Ways to Explore Real Estate CRM Software
Quick Pricing Summary
| Product | From | Free Plan | Score |
|---|---|---|---|
| $5/mo | No | 8.7/10 | |
| $25/mo | No | 7.8/10 | |
| $69/mo | No | 9.2/10 | |
| Custom | No | 8.9/10 | |
| Custom | No | 8.5/10 |
Real Estate CRM Software analysis on the StackScored blog
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Frequently Asked Questions
- What is the cheapest real estate crm software in 2026?
- Wise Agent is the cheapest option starting at $5/mo. Prices are verified daily against the vendor's website.
- What's the average cost of real estate crm software?
- The average starting price across 5 real estate crm software products is $33/mo for the lowest paid tier.
- Which real estate crm software has the best value for money?
- Follow Up Boss scores 9.2/10 in our analysis with plans starting at $69/mo, making it the highest-rated option in this category. Scores factor in pricing, features, and reliability.
- Do real estate crm software prices increase on renewal?
- Most real estate crm software providers lock in your rate for the initial term. We verify pricing daily and flag any renewal price increases the moment they appear. Check each product's pricing table for renewal details.
- What hidden costs should I watch for with real estate crm software?
- Common hidden costs include onboarding or setup fees, overage charges when you exceed plan limits. Our pricing tables show all tiers and per-unit costs so you can calculate your actual spend before signing up.
- How often do real estate crm software prices change?
- We verify real estate crm software pricing every 24 hours against each vendor's live pricing page. On average, SaaS providers adjust pricing 1-2 times per year. StackScored detects changes the same day they go live.
- Can I switch real estate crm software providers easily?
- Switching depends on data portability and contract terms. Most real estate crm software platforms offer data export, but migration complexity varies. Check each product's plan details for contract length — avoid annual commitments until you've tested the product. Several real estate crm software providers offer free trials to help you evaluate before committing.