Push Notification & Mobile Messaging Platforms Pricing Comparison 2026
5 products · prices verified daily · ✓ AI-verified 53h ago
The cheapest push notification & mobile messaging platforms in 2026 is PushEngage at $14/mo. We compared 5 push notification & mobile messaging platforms products — Pushwoosh, PushEngage, OneSignal, Airship, Iterable — with prices verified on April 21, 2026. 3 of 5 offer free plans.
Push Notification & Mobile Messaging Platforms in 2026: What the Data Shows
Market Overview
Push notification platforms in 2026 split into four pricing philosophies. MAU/subscriber-based (OneSignal Growth $19 + $0.012/mobile MAU + $0.004/web subscriber; Pushwoosh $13/1K MAU omnichannel or $5/1K recipients email-only): scales precisely with audience, fair for growing apps. Subscriber-tier flat (PushEngage $8-$24 annual at 50K-250K subscriber tiers + Enterprise quote): predictable budgeting for web push publishers. Enterprise quote-only (Airship, Iterable): managed-service + AI + multichannel orchestration for mobile-first brands spending $50K+/year. Free-tier aggressive (OneSignal free unlimited mobile push, PushEngage free up to 200 subscribers, Pushwoosh free up to 1K MAU): every platform maintains a free tier to capture developer adoption, converting on either subscriber growth or premium features. The strategic shift since 2023: push-notification-only platforms (PushEngage) have lost share to omnichannel platforms (OneSignal, Pushwoosh) that bundle push + email + SMS + in-app at competitive rates, plus enterprise platforms (Airship, Iterable) consolidating push into broader customer engagement suites with AI-driven journey orchestration.
Key Buying Criteria
First: what channels do you actually need? Push-only (web or mobile): PushEngage Business $8/mo annual handles 50K web subscribers with rich notifications and drip campaigns — cheapest serious option. Push + email: OneSignal Growth ($19 + per-MAU) or Pushwoosh Omnichannel ($13/1K MAU) both bundle. Push + email + SMS + in-app + WhatsApp: Pushwoosh Omnichannel $13/1K MAU includes all channels in the unit price. Full cross-channel orchestration with AI journeys + customer data management: Airship or Iterable (quote-only, typically $50K-$500K+ ARR for mid-market+). Second: mobile app, web push, or both? Mobile app-first: Airship (mobile-first DNA), OneSignal (unified SDK). Web push-first: PushEngage (WordPress/WooCommerce depth), OneSignal web. Both: OneSignal is the unified default; Pushwoosh supports both as one platform. Third: what's your MAU or subscriber count? Solo/small (<1K MAU): Pushwoosh free, PushEngage Free (200 subs), OneSignal Free (unlimited mobile push). Growing (1K-50K MAU): PushEngage Business $8, OneSignal Growth ~$200/mo at 10K MAU + per-subscriber web, Pushwoosh $130/mo at 10K MAU. Mid-market (50K-500K MAU): OneSignal scaling + per-MAU pricing, Pushwoosh $650-$6,500/mo, PushEngage Growth $24/mo up to 250K subscribers, Airship Essentials quote or enterprise pricing starts. Enterprise (500K+ MAU): Airship AXP or Iterable enterprise quote. Fourth: WordPress/WooCommerce integration depth? PushEngage wins — native WordPress/WooCommerce plugin with smart cart abandonment, browse abandonment, back-in-stock, price-drop notifications out of the box. OneSignal has WordPress plugin but less depth. Fifth: need customer data platform (CDP) and journey orchestration? Iterable and Airship are built around CDP integration and journey orchestration. OneSignal Growth+ has basic journeys (3-6 message steps). Pushwoosh has campaign orchestration. PushEngage has drip campaigns + cart abandonment but lighter journey feature.
Our Recommendation
For web-push-first publishers (news sites, blogs, WooCommerce stores): PushEngage Business at $8/mo annual for 50K subscribers is the best value — unlimited campaigns, rich notifications, drip campaigns, audience segmentation. Upgrade to Premium ($15) when you need A/B testing and 2 sub-accounts, Growth ($24) for WooCommerce cart/browse abandonment specifically. For mobile app developers needing cross-platform push: OneSignal is the category default — Free tier covers unlimited mobile push, Growth at $19/mo + $0.012/mobile MAU scales cleanly as you grow. The unified SDK (iOS + Android + Web + React Native + Flutter) reduces mobile development overhead. For brands wanting omnichannel (push + email + SMS + WhatsApp + in-app) without enterprise pricing: Pushwoosh Omnichannel at $13/1K MAU is genuinely differentiated — all channels included in one MAU unit cost, with 20K email sends/mo bundled per MAU. For mid-market mobile apps wanting enterprise journey orchestration: Airship Essentials (self-service) or quote for Airship Experience Platform — purpose-built for mobile app engagement with mobile wallet + RCS + rich app experiences. For enterprise brands already on Salesforce Marketing Cloud or HubSpot wanting cross-channel with CDP-first architecture: Iterable (quote-only, typically $60K-$300K+ ARR) integrates deeply with data warehouses and AI journey orchestration.
What to Watch Out For
OneSignal's Growth pricing formula ($19 base + $0.012/mobile MAU + $0.004/web subscriber + email tier) can surprise. A brand with 50K mobile MAU + 100K web subscribers + 100K email sends pays $19 + $600 + $400 + $120 = $1,139/mo — do the math at YOUR scale before assuming '$19' is the cost. Free-tier limits on every platform have fine print: OneSignal Free's 'unlimited mobile push' caps web at 10K subscribers per send; PushEngage Free caps at 200 subscribers total. Pushwoosh's $13/1K MAU is genuinely inclusive but the '20K email sends per MAU' allowance is generous only at scale — a 1K MAU app only gets 20K email sends/mo, which is fine for transactional but small for marketing. Enterprise platforms (Airship, Iterable) have significant implementation requirements — 4-12 weeks for full deployment is typical. Budget for professional services or systems integrator costs on top of platform fees. Airship's 'Essentials' self-service tier is limited compared to AXP enterprise — don't assume feature parity. Iterable's renewal increases are aggressive historically — negotiate multi-year discount carefully on first contract. PushEngage's 'sub-accounts' feature (for agencies managing multiple client sites) is valuable but caps at 4 on Growth — go Enterprise if you're an agency with 5+ clients. Omnichannel platforms' per-MAU pricing inherently punishes dormant users — a user who signs up once and never returns still counts as MAU in the billing cycle (typically 30-90 day windows). Monitor active-user definitions vendor-by-vendor. iOS push notification delivery has degraded since 2022 privacy changes — notifications from apps users haven't engaged with recently are deprioritized. Use behavioral triggers, not broad blasts, to maintain delivery rates.
| | | | | | |
|---|---|---|---|---|---|
| Pricing | |||||
| Starting Price | Custom | $14/mo | $19/mo | Custom | Custom |
| Renewal Price | -- | Same | Same | -- | -- |
| Free Plan | ✓ | ✓ | ✓ | ✕ | ✕ |
| Free Trial | ✕ | ✕ | ✕ | Yes | ✕ |
| Pricing Model | per-mau-omnichannel | subscriber-tier-flat | hybrid-base-plus-per-mau | enterprise-quote | enterprise-quote |
| Plans | 4 | 5 | 4 | 2 | 3 |
| | | | | | |
| Features | |||||
| | | | | | |
How We Track Prices
Prices are scraped directly from vendor websites and verified against published pricing pages. We check for changes daily and update this page automatically when prices change. Last verified: 2026-04-21.
All prices shown are in USD, fetched and verified from United States-based servers. Prices in your region may differ due to local pricing, taxes, or currency conversion. We show the lowest available tier unless otherwise noted. Some products offer introductory pricing that increases on renewal — we show both where applicable.
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Head-to-Head Comparisons
See how push notification & mobile messaging platforms products stack up against each other — plans, pricing, and features side by side.
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Explore Individual Product Pricing
Deep dive into each push notification & mobile messaging platforms product — full plan breakdowns, renewal prices, features, and our editorial verdict.
More Ways to Explore Push Notification & Mobile Messaging Platforms
Quick Pricing Summary
| Product | From | Free Plan | Score |
|---|---|---|---|
| $14/mo | Yes | 8.7/10 | |
| $19/mo | Yes | 9.1/10 | |
| Custom | No | 8.7/10 | |
| Custom | No | 8.5/10 | |
| Custom | Yes | 8.4/10 |
Push Notification & Mobile Messaging Platforms analysis on the StackScored blog
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Frequently Asked Questions
- What is the cheapest push notification & mobile messaging platforms in 2026?
- PushEngage is the cheapest option starting at $14/mo. Prices are verified daily against the vendor's website.
- Which push notification & mobile messaging platforms platforms have a free plan?
- OneSignal, PushEngage, Pushwoosh offer a free plan. See the comparison above for feature limits on each free tier.
- What's the average cost of push notification & mobile messaging platforms?
- The average starting price across 5 push notification & mobile messaging platforms products is $17/mo for the lowest paid tier.
- Which push notification & mobile messaging platforms has the best value for money?
- OneSignal scores 9.1/10 in our analysis with plans starting at $19/mo, making it the highest-rated option in this category. Scores factor in pricing, features, and reliability.
- Do push notification & mobile messaging platforms prices increase on renewal?
- Most push notification & mobile messaging platforms providers lock in your rate for the initial term. We verify pricing daily and flag any renewal price increases the moment they appear. Check each product's pricing table for renewal details.
- What hidden costs should I watch for with push notification & mobile messaging platforms?
- Common hidden costs include onboarding or setup fees, overage charges when you exceed plan limits, monthly billing premiums (annual plans save 15-40%). Our pricing tables show all tiers and per-unit costs so you can calculate your actual spend before signing up.
- How often do push notification & mobile messaging platforms prices change?
- We verify push notification & mobile messaging platforms pricing every 24 hours against each vendor's live pricing page. On average, SaaS providers adjust pricing 1-2 times per year. StackScored detects changes the same day they go live.
- Can I switch push notification & mobile messaging platforms providers easily?
- Switching depends on data portability and contract terms. Most push notification & mobile messaging platforms platforms offer data export, but migration complexity varies. Check each product's plan details for contract length — avoid annual commitments until you've tested the product. Several push notification & mobile messaging platforms providers offer free trials to help you evaluate before committing.