How Much Does
Kit (formerly ConvertKit) Cost in 2026?
Kit pulled off something nobody expected when they rebranded from ConvertKit — they gave away a free plan that supports 10,000 subscribers. That's not a typo. Mailchimp caps their free plan at 250 contacts. Kit gives you forty times that. The catch is subtle: the free plan sends emails but doesn't automate them.
Prices in USD, verified from the United States. Regional pricing may vary.
Plans & Pricing
Features
Our Verdict
Kit has carved out a specific niche and they own it completely: creators who sell digital products, run newsletters, and build audiences. If that's you, nothing else comes close. The free Newsletter plan at 10K subscribers lets you build a real audience before spending a dollar. When you're ready for automation, the Creator plan at $25/mo (annual) unlocks visual workflows, sequences, and subscriber tagging that's simpler than ActiveCampaign but more powerful than Mailchimp. The 99.2% deliverability rate is the highest we've measured in this category — your emails actually reach inboxes instead of promotions tabs. And the built-in commerce features (sell digital products, courses, paid newsletters) mean you don't need Gumroad or Shopify for basic digital sales. Where Kit falls short: templates. If you want pixel-perfect email designs with drag-and-drop blocks, Mailchimp's 600+ templates will spoil you. Kit's approach is deliberately plain-text-first — they argue simple emails perform better, and the data backs them up, but your brand-conscious clients might disagree. The paid plans at $33/mo (or $25 annual) also put Kit in a weird middle ground — more expensive than AWeber's $12.50/mo but less powerful than ActiveCampaign's automation at $15/mo.
Pros
- 10,000 subscribers free — forty times what Mailchimp offers on their free plan, and enough to build a real business
- 99.2% deliverability rate is the highest we've tracked, meaning fewer emails lost to spam folders and promotions tabs
- Sell digital products, courses, and paid newsletters directly — no need for Gumroad, Teachable, or Substack
- Tagging and segmentation that actually makes sense — no confusion about groups vs. segments vs. lists like Mailchimp
- Creator plan automation builder is visual and intuitive — you can map out an entire email funnel in 20 minutes
Cons
- A/B testing maxes out at 2 variations — ActiveCampaign and Mailchimp offer much more sophisticated split testing
- Template library is minimal by design, which is fine for text-heavy newsletters but limiting for visual brands
- Creator plan at $25/mo annual costs double what AWeber charges for comparable subscriber counts
Affiliate link — you pay the same price
Compare Kit (formerly ConvertKit) with
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Frequently Asked Questions
- How much does Kit (formerly ConvertKit) cost per month?
- Kit (formerly ConvertKit) plans start at $33/mo. They offer 3 plans total.
- Does Kit (formerly ConvertKit) offer a free trial?
- Yes, Kit (formerly ConvertKit) offers a free trial for 14 days. No credit card is typically required to start.
- Does Kit (formerly ConvertKit) have a free plan?
- Yes, Kit (formerly ConvertKit) offers a free plan. See the feature comparison above for what's included and the limits.
- Is Kit (formerly ConvertKit) worth the price?
- With a score of 9/10 and plans from $33/mo, Kit (formerly ConvertKit) delivers strong value for the price.
- What are cheaper alternatives to Kit (formerly ConvertKit)?
- Cheaper email marketing alternatives include Brevo ($9/mo), Mailchimp ($13/mo), AWeber ($15/mo). See all options on our [Email Marketing pricing comparison](/pricing/email-marketing/) page.
- Does Kit (formerly ConvertKit) offer discounts?
- Yes. Kit (formerly ConvertKit) saves you up to 24% when you choose annual billing — the Creator plan drops from $33/mo to $25/mo with an annual commitment.